The Avocado Factory
The Avocado Factory
Brand extension and marketing design for a venue that needed more personality, not more restraint.
Brand extension and marketing design for a venue that needed more personality, not more restraint.
Challenge
The Avocado Factory had rebranded in 2022 into something refined and considered - but lost the warmth that made the venue worth going to.
The brief was to add personality without dismantling what they'd just built. Their existing palette had a brighter end that wasn't being used. The geometric icon in the logo had more in it than the logo alone showed. The copy across menus and collateral was functional, but not particularly memorable.
The Avocado Factory had rebranded in 2022 into something refined and considered - but lost the warmth that made the venue worth going to.
The brief was to add personality without dismantling what they'd just built. Their existing palette had a brighter end that wasn't being used. The geometric icon in the logo had more in it than the logo alone showed. The copy across menus and collateral was functional, but not particularly memorable.
The Avocado Factory had rebranded in 2022 into something refined and considered - but lost the warmth that made the venue worth going to.
The brief was to add personality without dismantling what they'd just built. Their existing palette had a brighter end that wasn't being used. The geometric icon in the logo had more in it than the logo alone showed. The copy across menus and collateral was functional, but not particularly memorable.
Goal
Expand the brand system to turn up the personality without starting from scratch.
Pull the vibrant end of the palette forward, activate the geometry already in the logo, and make the copy memorable - so the brand felt like itself, just louder.
Expand the brand system to turn up the personality without starting from scratch.
Pull the vibrant end of the palette forward, activate the geometry already in the logo, and make the copy memorable - so the brand felt like itself, just louder.
Expand the brand system to turn up the personality without starting from scratch.
Pull the vibrant end of the palette forward, activate the geometry already in the logo, and make the copy memorable - so the brand felt like itself, just louder.
Solution
We built a pattern from the geometric icon and applied it across menus, merch, apparel and flyers.
All campaign and menu copy was written in-house - including the taglines. The system felt like the same brand, turned up.
We built a pattern from the geometric icon and applied it across menus, merch, apparel and flyers.
All campaign and menu copy was written in-house - including the taglines. The system felt like the same brand, turned up.
We built a pattern from the geometric icon and applied it across menus, merch, apparel and flyers.
All campaign and menu copy was written in-house - including the taglines. The system felt like the same brand, turned up.
